Stereotype-based modulation of person perception

A core social-psychological question is how cultural stereotypes shape our encounters with other people. While there is considerable evidence to suggest that unexpected targets-such as female airline pilots and male nurses-impact the inferential and memorial aspects of person construal, it has yet to be established if early perceptual operations are similarly sensitive to the stereotype-related status of individuals. To explore this issue, the current investigation measured neural activity while participants made social (i.e., sex categorization) and non-social (i.e., dot detection) judgments about men and women portrayed in expected and unexpected occupations. When participants categorized the stimuli according to sex, stereotype-inconsistent targets elicited increased activity in cortical areas associated with person perception and conflict resolution. Comparable effects did not emerge during a non-social judgment task. These findings begin to elucidate how and when stereotypic beliefs modulate the formation of person percepts in the brain.